Here at Mink, putting you
out in the industry is our priority and main goal!. It’s all about helping as many of our models
get as much paid work as possible, nothing more and certainly
nothing less. Ask any model, whether an aspiring one or one that
is experienced what they want the most and the answer will nearly
always be the same. Work, Work, Work. And so, be it a
student, at home mum, someone unemployed or indeed a full time
worker responding to a model ad purporting to look for models.
What they all have in common is to hopefully make some extra cash
from modelling. It is also the reason why Luke has bought an
expensive train ticket to travel down to London from Manchester,
Claire, from Edinburgh to Birmingham or why dear mum has taken a
day off work to escort teenage Chloe from Bristol to Manchester.
They are all on their way to a model test
shoot/assessment/interview [call it whatever you like, it all
means the same thing] with outfit changes in a suitcase to boot.
Indeed, this ritual is exercised by hundreds of would-be models on
a daily basis, seven days a week.
But what is the key reason for these, at times, arduous, time
consuming and expensive outings? To become a model and make good
money. Of course, the kudos [one can now brag to one’s peers that
they are now a model] probably plays a small part in all this but
the expected money that will start rolling in is what counts at
the end of the day. Money makes the world go around, and as anyone
will tell you, "Money Talks!" To put it in another way, and in
drawing inspiration from the entertaining movie, 'Jerry Maguire',
with Tom Cruise in the principal lead: "Show Me The Money!"
It is also the search for work that inspires scores of aspiring
models, on a daily basis to rush onto online platforms such as
Google and Gumtree [to name but a few] eagerly looking for model
companies plying ads that purport to offer aspiring models the
opportunity to become the next model superstar. Again, the raison
d'être behind such expeditions is because they want to make money
from modelling. After all, having just a tag of being a model
doesn’t pay the rent or mortgage unless a regular yet respectable
income comes with it. Even the top agencies out there will tell
you that most of their models are not guaranteed work. After all,
there are no guarantees in the modelling industry. Yes, proper
agencies will do their best to represent their models but only one
person or party has the clout to decide if you are real model
earning material. It is not the agency, the studio or even your
partner, best friend or family member. That decision rests
squarely with the paying client.
We assume that by now, you get the picture.
Indeed, we at Mink firmly believe that the vast majority of models
out there are realistic enough to know that work is never
guaranteed. What they do mind however is when the model company
purporting to help them is not trying hard enough to get them the
work. If they can see that the model company concerned is at least
trying to help them and look after their interests, they tend to
be more relaxed rather than anxious.
So here at Mink, whilst we cannot guarantee any of our models work
[as it also depends on the work rate and input of the models],
what we can promise however, is that we’ll incessantly and
relentlessly bust our gut to pull out all the stops to get as many
prospective clients to our models as possible. Below are the
various marketing methods we currently use, and expect to use in
the coming months.
Current strategies designed to appeal to and attract paying model users to Mink